The design of your website should be considered as the icing on the cake; the front door to your home; the first glance from your future spouse. Your website design is the first thing that your visitors will see and the last thing if they leave!
If you are noticing that you are losing customers and potential clients before you’ve had a chance to sell your pitch, there are four major factors that can ruin a website.
Too much text is one of the leading causes of lost traffic for all websites. It is best to imagine yourself as a customer or future client and think about what kinds of things you are looking for when you reach a website.
The customer wants to see text, but it’s important to make it short and sweet. Text that is easy to digest, such as short lists or bulleted points, can help get the point across quickly so that your potential client can move on to the next area of your site for information.
Someone who is interested in the services you have to offer will continue to sift through each page of your site, but if your landing page is full of too much text, they won’t go any further. Every detail does not need to be included in the first page of your website. Take it slow and let the details unfold naturally.
When it comes to legal and medical website design, there isn’t really a necessity for the readers to register for the website unless they are interested in more information,
It is important and extremely helpful to a visitor to have a live chat option available, but keep the option available at the bottom of the screen or only allow the option to pop up one time during a visit from each customer.
A person who is constantly being nagged by a pop up window offering assistance from a live chat operator is not only going to be annoyed, but they are going to exit your website immediately even if they did like what you had to say.
Responsive design is a new and popular way to format many websites so that they are accessible from all devices.
This article explains the importance of responsive website design and how approximately 6 billion people have mobile devices—and you can bet your pennies that many of them will be using their mobile device to search through your website!
If you operate a website that does not adapt to different sized screens and different devices, this can cause issues and problems for the reader who is trying to visit each web page. When a visitor encounters problems that provide them with a poor experience, they may never return or may exit before retrieving any contact information from your site.
Even boring industries have found a way to succeed on the Internet with their websites by creating pages that are exciting and pleasant to view. Some of them use videos, pictures, and off-topic content to keep the visitor interested.
There are many different reasons why poor website design can cause you to lose business before you get a chance to change their minds. At Can They See You, we visualize success and want to do everything we can to give your visitors an experience with your website that they will never forget. Contact us today at (561) 515-6929 to find out how we can spruce up your website design and increase conversion rates for your business.
Technology continues to advance into methods such as email marketing, SMS marketing, and finally, to social media marketing. If you have yet to set up a Facebook page for your business, now is the time to do so.
One of the biggest questions you may be asking yourself is why your business needs a Facebook page. Although many social media frenzies come and go, such as Myspace or Livejournal, Facebook isn’t going anywhere anytime soon.
Despite whether or not you feel you’re technically inclined, social media has a major influence on how people spend their time, money, and what has a positive effect on their interests. Studies have shown that 60% of consumers between the ages of 18 and 29 engage with Facebook ads before making a purchase from a small business.
If the numbers aren’t convincing enough, the reasons can be spelled out much clearer. Aside from the three major reasons, this article can help provide you with some insight on why a business Facebook is so important.
Also Read : 5 Tips on Using Social Media for Your Business
As of September 2013, there were 1.19 billion active users on Facebook. This shows us that the opportunity to continually catch the attention of new customers is present.
Social media sites such as Facebook also allow you to communicate and connect with your audience on a more personal level. These sites can offer you the option of direct messaging, hashtagging, and even holding conversations with customers who have questions or want to know more about your business’ product or services.
Facebook is also a great way to learn more about your customers in the ways that they communicate amongst themselves. You can see some of their likes, dislikes, and what problems they are having – and how your business can provide solutions.
Even if you already have an abundant group of loyal customers, building your brand’s reputation and awareness will allow your business to keep growing. Facebook is a great place for your customers to share their interests and reasons why they love your brand. This opens the doors to new customers on their following and so on.
Creating brand awareness can be difficult and expensive. While your brand continues to increase its reputation and followers, Facebook will give you the opportunity to advertise your company’s new products to both current and potential customers.
The most important part of owning a business is customer service. Poor customer service can be what makes or breaks a customer’s decision to return. A business Facebook page can essentially help build your customer service as well as allow you to listen to what your audience is saying about your business and what needs improvement.
A Facebook page will allow you to answer questions, respond to upset customers, and even show satisfied customers’ appreciation. Be sure to respond to positive and negative comments. This will humanize your company and let your customers connect with your business on a personal level. Your response to their concerns will show your clients that you care about their needs, not just their money.
If your business doesn’t have a Facebook page yet or you have a Facebook but are having trouble finding new customers, contact Can They See You online or at (561) 515-6929. Running a successful social media page can be difficult no matter regardless of business or industry. After a free consultation, we can help you decide what kinds of changes need to be made for your business to succeed on Facebook and any other social media pages that may require improvement.
SEO stands for Search Engine Optimization. SEO involves the technical tasks completed “behind the scenes” of a website or any form of online content that allows search engines, like Google, to pick them up when a web user types in a keyword into a search bar.
But before we get too involved in rattling off technical terms like back links, meta tags and descriptions, and keywords, let’s take each one, one step at a time.
We’ve all heard the term “keyword” here and there, but we might not all be sure of what it actually is. A keyword is any word or phrase that a user types into a search engine. For example, this could include “hair stylist Boston”, or “chicken pot pie recipe”, “holiday shopping deals”, just to name a few. Some keywords contain a specific locale, like the first example, or could be trending, like the last example. Regardless of the type of keyword or key phrase, it’s the job of the website operator or business owner to find out what their target audiences are searching for and optimize their sites with the appropriate keywords.
Meta descriptions are basically quick, brief descriptions of a particular product or service that is featured or discussed on a website. This is typically the business’s opportunity to write a quick blurb—usually not more than 165 characters—of a product, service, address, and even a call-to-action which tells the audience or user to do something, such as call for an appointment, take a survey, or otherwise engage the user into interacting with the website in a manner in which is valuable to the user.
If you’ve spent any time reading or reviewing a favorite blog or competitor’s website, you probably have noticed that there are links embedded throughout the site and even in the text. These links direct the user to another part of your website, such as a contact form, event calendar, or informative and engaging blog article, or to another useful source. While embedding links is still a great way to get Google’s attention, the focus today is all about content.
Regardless of how much Google’s algorithms change or how frequently, SEO is still just as important as ever if you want to get your business website noticed and in the eyes and palms of your target audience.
Still lost with understanding and grasping SEO? Contact West Palm Beach internet marketing firm that knows all the ins and outs of getting your business website noticed and that can really provide results. Call our team now at 410-303-6889 today for a free consultation and learn how we can help turn your website around.
For this blog, the professionals at Can They See You have put together five effective social media tips that will aid you in your use of these sites. These are important basics that everyone needs to know and utilize.
Social media allows you to contact thousands and even hundreds of thousands of people at a time. The first rule of thumb with social media sites is always put your best foot forward and be totally professional. Don’t use Twitter, Facebook, YouTube, or any other site in an irresponsible manner that will put your company in a bad light. You can be creative, different, and extremely interesting. At the same time, always be tasteful, respectful, and appropriate. One rude, tasteless, or insensitive tweet, Facebook post, video, or other such social media effort can result in a reputation management nightmare that may never go away.
Use social media to attract new followers everyday. With many of these sites, such as Tumblr, Twitter, and Pinterest, you can elect to follow others and, hopefully, they will then follow you. If that happens, you’ll be connecting with their followers too! That can eventually lead to more people signing on to your social media site. Try to follow those who have a lot of people connecting with them everyday, and look for those who are in related fields. Do not, however, follow competitors. That’s simply a bad idea, as those who are in the same business will be put off by your apparent attempt to take away their followers or split their interest. Instead of following them, monitor your competitors to see how they are attracting their followers and using social media. You may learn something.
Utilize social media daily, and time your Twitter tweets, Facebook posts, and other social media usageso that you are sending out information at scheduled times. Tweets should be senton a daily schedule, as this will encourage people to check for them at specific times. If they are interested in your products or services and your tweets are good, they will look forward to them.
Generally speaking, three topnotch tweets, Pinterest images, and/or Facebook posts a day are better than 10 mediocre ones. Don’t overuse social media to the point where it becomes annoying to your followers, or you’ll lose people rather than gain them. Make each use count. Also, try to come up with a weekly feature for each site, that you may be able to promote over time, as well as unique, one-of-a-kind posts.
Coordinate your social media efforts in various ways. Examples include tweeting a summary of your new blog,or pinning a new image on Pintereston the same day it gets posted on Facebook. If you have a new video on YouTube, make sure you let people know about it on each of your social media sites. By combing your use social media outlets at appropriate times, you can start to create a strong network of followers.
If you’re too busy yourself and don’t have someone on hand who knows how to use social media effectively, it can be cost effective to hire someone to handle this promotional and marketing aspect of your business. If you’re interested in social media services, contact Can They See You today at 410-303-6889. We’ll set up a free, no-obligation consultation where we’ll discuss your business, how you are presently utilizing the Internet, and what social media can do for you.